caseFormula 1 Heineken Dutch Grand Prix



An experience like no other

Zandvoort once again transformed into an orange sea for the third Dutch GP. With André Rieu playing the Wilhelmus, an exciting race, and ecstatic race fans, we experienced this edition even more intensely than in previous years. The sea of orange have opened the eyes of the world.

A new benchmark
in the world
of Formula 1

More than a race.

Is our reference to history and our journey towards the future. Demonstrating that Formula 1 is more than just racing. Entertainment, music festival and side events combined with an unparalleled sports experience that attracts families and new fans. Proving that the Dutch know how to party. Encouraging fans to travel to a Grand Prix event by train and bike.

The goal was to color the nation Orange and be remembered as the Ultimate Race Festival that is accessible to all fans. To build a new tradition. A new benchmark.

TIG & Circuit Zandvoort.

The DutchGP organization is a collaboration between three companies. Together with our friends from TIG Sports and Circuit Zandvoort we collectively represent the DutchGP organization and are involved in every asset of the operation delivering a unforgettable experience for fans from all over the world.

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TV audience.
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Merging the worlds of sports & entertainment.

Creating a spectacle on the grid that adds a new layer of excitement and anticipation just before it’s lights out and away they go. A show specially curated for the event, resonating with the spirit of racing and engaging with the fans to become part of the content.

Super Friday.

Creating a new benchmark in F1 Fridays’. A new concept, opening the world of Formula 1 to families and friends with a smaller wallet – allowing them to experience what it is like to be part of the world of Formula 1. Engaging with the fan of the future, resulting in a (never seen in F1) full house on a Friday.