caseP&G x Olympics



Olympic Games Paris 2024

Leading up to the Olympic and Paralympic Games Paris 2024, we are launching the ‘Everyday Champions’ campaign. We have connected multiple athletes with P&G brands and are responsible for the entire Olympic campaign in the Netherlands and Belgium.

Procter & Gamble
as IOC partner

TeamNL athletes.

With this campaign, the P&G brands strive to be Everyday Champions by not only delivering the best products but also aiming for a positive impact. Olympic athlete Femke Bol is a proud ambassador of the Everyday Champions campaign for P&G brands.

In addition to Femke Bol, TeamNL athletes Nadine Broersen (Pampers), Arno Kamminga, Nadine Visser, Terrance Pieters (Oral-B), Niek Kimmann, and Kiran Badloe (Gillette) are also associated with the campaign.


In the coming period, Femke will focus, among other things, on helping to boost the confidence of girls and women, together with P&G brands Always and Venus. Research by Always shows that 31% of girls stop exercising during puberty. With the #LikeAGirl campaign, Femke and Always aim to encourage girls to continue exercising, as it can boost self-confidence.

Brands in NL.
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Brand ambassadors.
Brands in Belgium.

Make sports accessible for everyone.

In the Netherlands, 1 in 14 children lives in a family where there is not enough money for sports. This not only has an impact on the physical health of these children but also on their overall well-being and development. To allow more children to experience the positive effects of sports and to help them discover their own potential, all 130 Playgrounds of the Krajicek Foundation will be provided with new sports materials, thanks to the support of P&G brands.

P&G and Team Belgium.

In the lead-up to the Olympic & Paralympic Games Paris 2024, Nina Derwael will become the ambassador of P&G’s new campaign. With her perseverance and determination to constantly improve, Nina is an inspiration for P&G brands and products. Nina is the first Belgian Olympic champion to win gold at the Tokyo 2020 Olympic Games.