caseTCS Amsterdam Marathon
Year2024
RUN YOUR
MASTERPIECE.
Official title partner
TCS helps you push your boundaries. They integrate new technology, enrich the marathon experience, and promote healthy and active lifestyles. Their innovative, purpose-driven technology helps athletes perform better and makes sports events more sustainable and more fun.
Our
partnership
with TCS
SportVibes & TCS.
We have been TCS’ agency for the Amsterdam Marathon since 2019. From TCS, 2,500 runners participate in the marathon every year, divided between employees, customers and partners. And in total TCS receives 5,000 guests in their hospitality solutions; literally along the start and finish line in the Olympic Stadium.
Hospitality.
SportVibes is responsible for TCS’ hospitality event during the TCS Amsterdam Marathon, from concept and design to execution. In addition, we translate the annual campaigns into the TCS booth at the Marathon Expo, provide city and course branding and develop various on- and offline communications.
The full experience.
Supporting cancer research.
Last year marked the 13th year of TCS’ title sponsorship of the Amsterdam Marathon. As part of this long-standing commitment to the event, they have raised more than €3 million for pioneering cancer research. The money benefits the Amsterdam UMC Cancer Center Amsterdam (CCA) through KWF (Dutch Cancer Society).
Participants of the marathon, including around 2,000 TCS customers, employees, and partners, do their bit for charity.